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Subjects
Communication process
Advertising
Press advertising
Radio advertising
Television advertising
Attention
Attitude change
Attitudes
Audience participation
Audience rating
Audience reaction
Audience research
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Advertising
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Communication process
Advertising
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Spanish » Publicidad
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Code
Scope note(s)
Source note(s)
http://skos.um.es/unescothes/C00060
Display note(s)
Hierarchical terms
Advertising
BT
Communication process
Advertising
NT
Press advertising
NT
Radio advertising
NT
Television advertising
Equivalent terms
Advertising
UF Publicity
UF Anuncio
UF Espacio publicitario
UF Reclamo
Associated terms
Advertising
RT
Audience research
RT
Commercial art
RT
Commercial broadcasting
RT
Communication psychology
RT
Communication skills
RT
Feedback (communication)
RT
Group communication
RT
Information transfer
RT
Marketing
RT
Mass communication
RT
Packaging
RT
Persuasion
RT
Public information
RT
Public relations
0 Archival description results for Advertising
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0
Broader term
Communication process
No. narrower terms
3
Related terms
Audience research
Commercial art
Commercial broadcasting
Communication psychology
Communication skills
Feedback (communication)
Group communication
Information transfer
Marketing
Mass communication
Packaging
Persuasion
Public information
Public relations